Why I Started This Web Site

Placeholder ImageI started this web site for several reasons. One of the main reasons is because I get so frustrated when I see smart people do really dumb things. Examples include spending money on advertising or marketing without having any idea as to what they are trying to accomplish and whether it worked (i.e. ROI). Or perhaps even worse, when people don’t (or can’t) spend money on the things that truly would help their businesses because they don’t understand it, don’t believe in it or don’t have money because of all the other things they wasted it on. I also get sad when I see my favorite businesses close. This happens all to frequently especially with restaurants and retail establishments. More often than not, the people who owned these businesses did not understand the basics of solid and proven marketing. Instead, they did marketing that everyone else was doing, they didn’t do enough marketing, or they did not know whether the marketing was working. Eventually, it caught up with them. As an experienced marketing professional, I can usually see the writing on the wall when I walk into a business; and being a business owner myself, who deals with other small business owners, I have a good sense for what the most successful ones do (or don’t do). So in summary, my main reason for starting this web site is to help small business owners grow and prosper by helping them develop and implement proven marketing that is effective, measurable and the foundation for all future marketing success. And I’d be lying if I said I was not doing it to make some money, too.

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